Broccoli needs a better marketing team!
I was walking down the street towards my house this evening and I was following a woman with her son. They were having a conversation about what he was going to have for dinner. It went something like this…
Mom: Your father and I are going to have stir fry. You can have pasta.
Kid: Yuck…I don’t want pasta.
Mom: Well, I was going to give you macaroni and cheese…
Mom: Well, macaroni IS pasta!?!
The whole conversation, brief as it was, got me thinking. When I was a kid there were a few things that I wouldn’t eat based on their names alone. Eggplant…as if. What an unappetizing name! Baba Ganoush…ya, I don’t think so. Hummus…we learned about that in science I think, sounds dirty. This kid was put off by the word “pasta”, not even realizing that macaroni is pasta. It just has a way cooler name. So cool that the one weekend we babysat my niece and nephew, my nephew
refused to answer to any name except ‘macaroni’.
Accompanying these thoughts was the light musing that if it was marketed properly, will a kid eat nearly anything? With all the bombardments of flashy advertising kids face from sugary treat companies, it is surprising that they eat any vegetables at all. ( Stop me if I start to sound like a disgruntled grandparent…too late? Oh well.) If only cauliflower had a campaign team! Why don’t string beans have a mascot? A bag of brussel sprouts with a decoder ring inside! Would a little bit of advertising make kids beg mom to put a broccoli crown into the cart? It could easily be only about taste, but I bet that some of it is a prejudice inherent in many children against the words ‘healthy’ and ‘vegetables’. What do you think?